The Long Tail

Why the Future of Business is Selling Less of More

238 sidor

På English

Publicerades 20 februari 2006 av Hyperion.

ISBN:
978-1-4013-0237-5
Kopierade ISBN!
OCLC-nummer:
65187392

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Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

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Ämnen

  • Market segmentation
  • Internet marketing
  • Marketing--Technological innovations