224 sidor
På English
Publicerades 20 februari 2006 av Random House Business.
The long tail
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Ämnen
- Commercial producers
- Electronic commerce
- Marketing
- E-commerce
- Internet
- Consumentengedrag