Actionable web analytics

using data to make smart business decisions

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Jason Burby: Actionable web analytics (2007, Wiley Publishing)

256 sidor

På English

Publicerades 19 augusti 2007 av Wiley Publishing.

ISBN:
978-0-470-12474-1
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Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

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Ämnen

  • Web usage mining.
  • Data mining.
  • Internet users -- Statistics -- Data processing.
  • Business enterprises -- Computer networks.
  • Electronic commerce.
  • Internet marketing.
  • Web sites -- Design.
  • Internet searching.