232 sidor
På English
Publicerades 17 februari 2013 av Rosenfeld Media.
Victor Lombardi: Why we fail (2013, Rosenfeld Media)
- ISBN:
- 978-1-933820-17-0
- OCLC-nummer:
- 857766427
Kopierade ISBN!
(0 recensioner)
"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.
"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.
Ämnen
- Business failures
- Product design