xxi, 360 s. : ill. ; 24 cm, 360 sidor
På English
Publicerades 2008 av Sybex/Wiley.
the definitive guide to testing and tuning for conversions Serious skills

Tim Ash: Landing page optimization (Hardcover, 2008, Sybex/Wiley)
xxi, 360 s. : ill. ; 24 cm, 360 sidor
På English
Publicerades 2008 av Sybex/Wiley.
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information