307 sidor
På English
Publicerades 25 april 2001 av Doubleday.
The art of innovation
lessons in creativity from IDEO, America's leading design firm
av Tom Kelley,
Tom Peters
(0 recensioner)
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
Ämnen
- Creative ability in business -- Case studies
- Technological innovations -- Case studies