1 online resource (483 p.), 1 sidor
På English
Publicerades 2012 av John Wiley & Sons.
Landing page optimization
the definitive guide to testing and tuning for conversions Serious skills
Tim Ash, Rich Page, Maura Ginty: Landing page optimization (EBook, 2012, John Wiley & Sons)
(0 recensioner)
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information
Ämnen
- Web sites Evaluation.
- Web sites Testing.
- Web sites Design.
- Internet marketing.