Google Analytics integrations

Inget omslag — Daniel Waisberg: Google Analytics integrations (Hardcover, 2015, Wiley)

xxiv, 187 sivua : kuvitettu ; 24 cm, 187 sidor

På English

Publicerades 2015 av Wiley.

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.

2 utgåvor

Marcus Österberg recenserade Google Analytics integrations av Daniel Waisberg

None

2 stjärnor

Spends almost the entire book on different service integrations. Not at all what I needed. Had hoped for less of a solution-centric approach and more about the strategy or development side of things.

Don't expect learning lots on analytics. The topic of business goals is one single paragraph.

Ämnen

Google Analytics.
Web usage mining.
Internet users. Statistics. Data processing.
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