Google Analytics integrations

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Daniel Waisberg: Google Analytics integrations (EBook, 2015, Wiley)

1 online resource (214 p.), 1 sidor

På English

Publicerades 2015 av Wiley.

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(1 recension)

A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company. Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSens

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recenserade Google Analytics integrations av Daniel Waisberg

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Spends almost the entire book on different service integrations. Not at all what I needed. Had hoped for less of a solution-centric approach and more about the strategy or development side of things.

Don't expect learning lots on analytics. The topic of business goals is one single paragraph.

Ämnen

  • Google Analytics.
  • Web usage mining.
  • Internet users Statistics Data processing.