Proper Author slums it in sci-fi; after all, how hard can it be? Just take everything that bugs you about today (political correctness, these damn kids with their fancy phones, feminists and black people and LGBTQ folk everywhere you look, etc etc), claim it takes place 40 years in the future (except everyone still uses Twitter and Second Life, since those are the only non-Facebook digital services Proper Author has heard of), and you've written (fanfare, please) SATIRE!

Ruge's too good a writer to make it completely unreadable, but Jesus fucking christ. Just add your racist uncle on Facebook and you'll get much the same experience.