Comprehensive, anecdote-laden, neither overly critical nor overly respectful history of Amazon and its founder. And like too many modern biographies of successful men, focuses a little too myopically on its subject, with only cursory glances at the larger context, and not nearly enough attempts to describe what it means for the future of the businesses that get disrupted - whether by Amazon and their both innovative and questionable business practices, or by "the future" as Bezos would have it.